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Wednesday, 19 March 2014

"DIRECTOR'S JOURNAL - WEEK 5"

WEEK 5

MARCH 17TH 2014 (MONDAY) – It’s a wrap for rehearsal shooting which one of the process during pre-production phase. During the screening, every members from their production team will be prepared for any comment or critiques that will be issued from any of them.

It starts with the public service announcement. They have done an extra job for providing two version of their videos. The first version focus on the shadow to express the story but the second version is more direct in order to deliver the message. Most of the audience during the screening prefer the first version but there are still several thing that they need to improvise.  The second video is the documentary and they get a bit of hit from the audience because they couldn’t see the flow of the story and something’s wrong with the storyline. It’s the advertisement turns and they have done a great job. Most of them like it because they have presented a good storyline and people could easily understand the message.

Promo video is next and it turns down because majority couldn’t get the idea of the video. The video is intentionally made indirectly. So the director need to work hard about it. The last video was the short film and it has plenty of good shot but when it comes to the end the reaction made by the actress are not as expected. People want her to make a fake smile as to twist the story.


That’s it and every comments and critiques will be used to improvise and make a change on every production team. 

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