WEEK 5
MARCH
17TH 2014 (MONDAY) – It’s a wrap for rehearsal
shooting which one of the process during pre-production phase. During the
screening, every members from their production team will be prepared for any
comment or critiques that will be issued from any of them.
It
starts with the public service announcement. They have done an extra job for
providing two version of their videos. The first version focus on the shadow to
express the story but the second version is more direct in order to deliver the
message. Most of the audience during the screening prefer the first version but
there are still several thing that they need to improvise. The second video is the documentary and they
get a bit of hit from the audience because they couldn’t see the flow of the
story and something’s wrong with the storyline. It’s the advertisement turns
and they have done a great job. Most of them like it because they have
presented a good storyline and people could easily understand the message.
Promo
video is next and it turns down because majority couldn’t get the idea of the
video. The video is intentionally made indirectly. So the director need to work
hard about it. The last video was the short film and it has plenty of good shot
but when it comes to the end the reaction made by the actress are not as
expected. People want her to make a fake smile as to twist the story.
That’s
it and every comments and critiques will be used to improvise and make a change
on every production team.
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