"DIRECTOR'S JOURNAL - WEEK 3"

WEEK 3

3 MARCH 2014 (MONDAY) – Today, will be the confirmation day for every students, so as for this week the students have totally changed, few that have drop out from this subject and a total of 24 students have registered for this subject. Back to the main topic, the development phase of our group. Phase by phase, the process of producing videos are going well. Excerpt from Marcus Gillezeau, 2004, the development phase is the period for a production to come out with a proposal for their videos and also make a pilot test on it. This process will determine whether our videos are valid and meet the requirement of the production satisfaction. Each of us come out with an idea, some were thinking on the term to attract the audience, scene by scene, actor and actress, location and how all these element link with the Department of Media Studies courses offered.

The discussion start to get interesting when every idea were criticizes from each crew members including the director and producer. These are the outcome from the discussion made. We have divided it into four major scene which consist of the core courses offered from Department of Media Studies and the fifth scene is to integrate with the conclusion of the story.

SCENE 1 (BROADCASTING)

 A group of children were playing 'box car' under a tree. The boys invite the girl to play together with them. However, she refused. She took the box and tur it into soem sort like television and act like a host. While she is acting, more girls are coming and watched her. By a few minutes later, the boys decide to get closer and sit in front of her.

SCENE 2 (PUBLIC RELATION)

A teenage girl / guy seems to be talking in front of a crowd. He look like salesman who are dealing with customer and he really act like an experience public relation person. The camera shows that teens are actually just talking to a cat.

SCENE 3 (JOURNALISM)

 2 teenage boys were fighting and they decide to compete in arm wrestle. The started to fight. Nearby them, there are a number of children were playing marbles and the children ceased to play marbles and one of them is trying to pretend being a reporter for the incident.

SCENE 4 (PUBLISHING)

 A women were writing on her blogs and she is creating a tutorial for her recipes. Another shot will be an auntie making cakes and it was a failed. She try to Google it up for the recipes and found the earlier women's blog. She followed the steps and she make it.

SCENE 5

 In progress.

We managed to come out with our propose scenes and it will be confirmed by week 4 and that week, production shooting schedules need to be prepare.

PRODUCTION MEETING

6 MARCH 2014 (THURSDAY) – Our proposal for promotional videos have been presented and by this time we have also included our synopsis, shooting script and technical roles for the crew. So, this year we have decided to uses CREATIVITY as the term to attract audiences and CREATIVITY TAKES COURAGE as the slogan. The synopsis and roles are as follows:

SYNOPSIS

 Creativity is a symbol for Department of Media Studies Promo Videos in 2014. Four core courses offered by the department will be presented through a number of scenarios that will be featured in appropriate situations accordingly with the core courses. Communication and Journalism, Broadcasting and Film, Publishing and Multimedia and Creative and Professional Writing, were the core courses offered by the Department of Media Studies. Creativity takes courage is the slogan that will be used to describe all the hidden message from this video.

TECHNICAL ROLES

DIRECTOR OF PHOTOGRAPHY (DOP) / CAMERA – SYAZWAN HUSAINI

STORYBOARD – AMERA MOHD YUSOF / AIN ABDULLAH

LIGHTHING – FATONAH / SYARIFAH DAMIA / NUR SYUHADIAH

SOUND / AUDIO – SITI FAUZIAH / NUR HIDAYAH / ANIS MASTURA

EDITOR – NUR FADHILAH / NUR FARHANA / SYAZWAN HUSAINI

MUSIC – NUR SYAHIRAH / DHURGAH / SYAZWAN HUSAINI

After our presentation ends, Q&A Session were opened to improve our videos. I'm glad to hear that most of them could understand the concept that we try to implement. However, few of them have their own opinion such as why we choose to make it indirectly, isn't it hard for the audiences to interpret and so on. That is the think that we have highlighted it in the second week, it requires a high level of thinking in terms of the audiences media literacy. By next week, the next stage of production process will start, the -production. Wrap up. Thank You.