"DIRECTOR'S JOURNAL - WEEK 2"

WEEK 2

24 FEBRUARY 2014 (MONDAY) – Previously in my journal, I have been writing on the groups and category of videos that required to complete this class and subject. As for my group, we will be doing the Promotional Video for Department of Media Studies, University of Malaya. By this week every group need to come out with an idea for each team production and academically our process to get through all the production matter will based on the Cyclical Production Model by Marcus Gillezeau, 2004. There are eight element or phase in the production process. Yet for this week, we have to starts from the concept.

Cyclical Production Model - Marcus Gillezeau, 2004

So our groups have managed to get some ideas with the supervised by our producer and we were thinking to produce and educational promo video in a different way. How is it? Let's take a look to several videos made by other local university, they tend to highlight every courses offered and every type of wording and sentences were also in the video too as to explain further. Alternatively, we decided to make our promotional video look more matured in term of the presentation and the concept that we choose is the indirect way message.

According to art and propaganda (artandpropaganda.com, 2005), indirect art does not necessarily move the intellect to direct perception of some kind of political ideology.  Instead, it moves the spirit in a way that indirectly affects social change.  It moves our emotions and subconsciously affects our world-view. Referring to the definition, our promotional video will be matured enough to get in line with nowadays trend. Therefore, this concept will require a high level of thinking for their media literacy. For the next phase, our group will work on the development of the story line.

PRODUCTION MEETING

27 FEBRUARY 2014 (THURSDAY) – Production meeting starts on the second week and this meeting will gathered every single production subject including the students. The media students from the 2013/2014 batch will be split and divided into other than their production team which required them to produce a news coverage. Crews have been divided and these are the details for my group.

PRODUCER – DR. MD. AZALANSHAH

DIRECTOR – SYAZWAN HUSAINI SANUSI

PRODUCTION MANAGER – ANIS MASTURA ZABIDI

FINANCE – NOR FADHILAH / AIN ABDULLAH

SCRIPT – AMERA MOHD YUSOF

CASTING – NUR SYUHADIAH / SITI FAUZIAH / NUR SYAHIRAH

PROPS/COSTUME – FATONAH YUSOP / NUR HIDAYAH / DHURGAH

HAIR/MAKE UP – SYARIFAH DAMIA / PEI JIA / NUR FARHANA

A short brief on their position and role have been given. By the time before next meeting, we will come out with an idea to develop our story line. Wrap up. Thank You.